About us

ShopAssist Demo Shop is a small Scandinavian clothing and lifestyle store based in Copenhagen. We make warm, hard-wearing everyday clothes, footwear and home goods from natural and recycled materials, designed to be worn for years rather than seasons.

What we stand for

  • Materials first: merino and lambswool from mulesing-free farms, organic cotton, recycled polyester and vegetable-tanned leather.
  • Made to last: every product is tested for at least 50 washes or 500 km of wear before it goes into the range.
  • Repair, not replace: we repair zips, seams and soles for free for two years after purchase.

Our story

We started in 2019 with a single rain jacket designed for cycling through a Danish November. Today the range covers outerwear, knitwear, footwear, bags, accessories and a small home collection.

This is a demo store for trying the ShopAssist shopping assistant. Orders are never charged, shipped or fulfilled.